Campaign:
Under Armour | Winter, for zulily

Details:
Partial site takeover, with product page custom design for each category (Men, Women, Boys, Girls). With direction from the Art Director, unique designs were created in tandem with imagery from the photography & styling team. Copy has an active yet, fierce voice, paired with impactful, bold design throughout. Additional marketing emails and ads were designed to help drive this seven-day sale.

Results:
Men Est. Demand: 1.02M | Actual: 1.17M

Women Est. Demand: 866.1K | Actual: 981.8K

Boys Est. Demand: 456.4k | Actual: 548.6K

Girls Est. Demand: 297.7k | Actual: 341.9K

 
 
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Art Direction: Laura Gehring
Photographer: Matt Villanueva
Stylist: Lauren Diseth
Copy: Caroline Emde