Campaign:
Under Armour | Summer, for zulily

Details:
This was the first time zulily had the privilege to shoot Under Armour product in-house. The treatment for this was partial site takeover, with product page custom design for each category (Men, Women, Boys, Girls). With direction from the Art Director, unique designs were created in tandem with imagery from the photography & styling team. Copy has an empowering, achievable voice, paired with impactful, design throughout. Additional marketing emails and ads were designed to help drive this seven-day sale.

Results:
Women  Est. Demand: 739.4k | Actual: 776.5K

Men  Est. Demand: 474.2K | Actual: 499.2K

Boys  Est. Demand: 468.9k | Actual: 489.6K

Girls  Est. Demand: 256.2k | Actual: 268.1K

 
 
 
 
2017_0815_UA_Site_context.png
 
Women_UA_HP7.jpg
Men_UA_HP4.jpg
Boys_UA_HP7.jpg
Girls_UA_HP2.jpg
 
 
 
 

Art Direction: Laura Gehring
Photographer: Matt Villanueva
Stylist: Lauren Diseth
Copy: Caroline Emde
Producer: Claire Haranda