philosophy for zulily
Partial site takeover, with product page custom design. With direction from the Art Director, unique designs were created in conjunction with imagery from the photography & styling team. Typography incorporates the philosophy brand guidelines with zulily brand standards. Various options for site takeover were created for philosophy brand approval.
• Average click-through rate on mobile 16.58%
• Est. Demand: 258k | Actual: 286.8K
Art Director: Becky Merrill
Photographer: Matt Jebbia
Stylist: Shay Troupe
Copy: Hannah Sandle