Campaign:
philosophy for zulily

Details:
Partial site takeover, with product page custom design. With direction from the Art Director, unique designs were created in conjunction with imagery from the photography & styling team. Typography incorporates the philosophy brand guidelines with zulily brand standards. Various options for site takeover were created for philosophy brand approval.

Results:
• Average click-through rate on mobile 16.58%

• Est. Demand: 258k | Actual: 286.8K

 
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Art Director: Becky Merrill
Photographer: Matt Jebbia
Stylist: Shay Troupe
Copy: Hannah Sandle