Campaign:
LEGO for zulily

Details:
Partial site takeover, with product page custom design. In collaboration with the Art Director, Photographer, Stylist, and Copywriter, the direction for this campaign was a LEGO brick party. Unique animated gifs and still designs were created in conjunction with imagery from the photography & styling team. Additional Marketing treatment created to drive sales on day 3 of this 5 day sale.

Results:
• Est. Demand: 251.1k | Actual: 258.5K

LEGO_DW_Mobile_Template.jpg
 
 
Lego_tablet_256colors.gif
 
 
 
LEGO2017.jpg
 
 
2017_0613_LEGO_site_Interrupt_1170_ 5x.jpg
 
209032_Shoes_HannaAndersson_HP2.jpg
209032_Shoes_HannaAndersson_HP1.jpg
209032_Shoes_HannaAndersson_HP3.jpg
209032_Shoes_HannaAndersson_HP4.jpg
 

Art Direction: Marina Harnik
Photographer: Austin Tott
Stylist: Lauren Diseth
Copy: Erin Alkire