Finnbin is a baby box company inspired by the Kela
(Finland social security program) "maternity package" that grants
a kit to all expectant or adoptive parents who live in Finland. Finnbin’s mission is to provide newborns with a safe sleeping environment while making life easier for new parents by helping them prepare for their baby by introducing great brands with quality product bundles.


I was asked to redesign their main product, their baby bin. Keeping in mind the design brief specified a need for a non-gender specific design, I explored many routes, some of which are showcased below.


Following images provided by Finnbin: