Fiesta by Fiestaware for zulily
Partial site takeover, with product page custom design. In collaboration with the Art Director, Photographer, and Stylist, the photography direction was to showcase the bright product in a sophisticated, late summer day, minimal yet organic, Anthropologie feel. Unique designs were created in conjunction with imagery from the photography & styling team to let the product shine. Typography incorporates the fun and colorful Fiesta brand with zulily brand standards.
• Average click-through rate on mobile 11.8%
• Est. Demand: 316k | Actual: 332.9K
Art Direction: Laura Gehring
Photographer: Matt Villanueva
Stylist: Alyssa Blanco
Copy: Hannah Sandle