Campaign:
Fiesta by Fiestaware for zulily

Details:
Partial site takeover, with product page custom design. In collaboration with the Art Director, Photographer, and Stylist, the photography direction was to showcase the bright product in a sophisticated, late summer day, minimal yet organic, Anthropologie feel. Unique designs were created in conjunction with imagery from the photography & styling team to let the product shine. Typography incorporates the fun and colorful Fiesta brand with zulily brand standards.

Results:
• Average click-through rate on mobile 11.8%

• Est. Demand: 316k | Actual: 332.9K

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Art Direction: Laura Gehring
Photographer: Matt Villanueva
Stylist: Alyssa Blanco
Copy: Hannah Sandle