Details:
Partial site takeover, with product page custom design. With direction from the Art Director for a super hero concept with an animated gif treatment for the site platform, unique animations and still designs were created in conjunction with imagery from the photography & styling team.

Campaign:
Cuisinart for zulily

Results:
• Average click-through rate on mobile 10.595%

• Est. Demand: 586.6k | Actual: 609.6K

 
Cuisinart2018.jpg
 
 
Cuisinart_iphone256.gif
 
 
cuisinart2018_atb.jpg
 
290711_Cuisinart_HP5.png
290711_Cuisinart_HP4.png
290711_Cuisinart_HP2.png
290711_Cuisinart_HP1.png
 

Art Direction: Laura Gehring
Photographer: Carlton Canary
Stylist: Alyssa Blanco
Copy: Hannah Sandle