Crayola for zulily
Partial site takeover, with product page custom design. I provided Art Direction inspired by Crayola’s Beauty line: close up photography, textures, colors. Unique designs were created in conjunction with product and brand focused imagery from the photography & styling team. Typography incorporates the elementary feel and textures of Crayola with zulily brand standards.
• Top click-through rate on mobile 10.798%
• Est. Demand: 193k | Actual: 203K
Art Director: Laura Gehring
Photographer: Matt Jebbia
Stylist: Angela Chilberg
Copy: Hannah Sandle