Campaign:
Crayola for zulily

Details:
Partial site takeover, with product page custom design. I provided Art Direction inspired by Crayola’s Beauty line: close up photography, textures, colors. Unique designs were created in conjunction with product and brand focused imagery from the photography & styling team. Typography incorporates the elementary feel and textures of Crayola with zulily brand standards.

Results:
• Top click-through rate on mobile 10.798%

• Est. Demand: 193k | Actual: 203K

 
CRAYOLA_DW_Mobile_Template.jpg
CRAYOLA_ATB copy.jpg
 
 
2018_0723_Crayola_atb_desktop_context.jpg
 
 
 
288083_Crayola_HP9.jpg
288083_Crayola_HP2.jpg
288083_Crayola_HP7.jpg
288083_Crayola_HP8.jpg
 
 

Art Director: Laura Gehring
Photographer: Matt Jebbia
Stylist: Angela Chilberg
Copy: Hannah Sandle